‘The Reichenbach Fall’ – more pfa graphics for Sherlock 2

Continuing our work for the BBC hit TV drama Sherlock, starring Benedict Cumberbatch, we created motion graphics and animation for the third and final episode of series 2, The Reichenbach Fall.

Our first task for this episode was to create Jim Moriarty’s (Andrew Scott) story-time message to Sherlock. Although only a short scene, the process involved creating and compositing a number of elements, from hand drawn to live action footage.

Working closely with director Toby Haynes and producer Elaine Cameron, our brief was to create an eerie children’s story-time style broadcast. We created a storybook environment from which Moriarty delivers his taunting message as his world transforms from a sunny day full of fluffy clouds, to a dark and stormy scene as the true meaning of his message becomes clear.

In order to contextualise and enhance the abruptness of Moriarty’s appearance, we created a short shopping channel scene as a bookend for his message. Staged and filmed at our design studio here in Richmond, the scene features some suitably cheap looking home-made jewellery and improvised hand modelling.

The whole process involved working with green screen live action footage of Andrew Scott, creating illustration and 2d animation and even a spot of set & prop building. The sequence was topped off with a glitchy digital distortion as the shopping channel footage merges with Moriarty’s intercepting message.

At a pivotal point in the episode, the Crown Jewels break in, we created an intricate security screen including a 3D animation of the bank vault, seen here when Moriarty breaches the vault security. Additionally we produced an interface design for a camera phone and a gun sight overlay for a sniper rifle.


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You can see The Reichenbach Fall and the rest of Sherlock series 2 on BBC iplayer here

If you would like to find out more about our motion graphics and animation for television please see our site www.pleasefindattached.tv. If you would like to discuss how pleasefindattached could help your production please call Stephen or Nel on 0208 891 4537.

Alternatively follow us in all the usual ways:

Twitter @pfa_studio
Facebook

 

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Scenes of an Adult Nature

The London Short Film Festival 2012 opens this weekend, so we thought we would share some of the film title and motion design work we did for Scenes of an Adult Nature – a short film that is screening at this years LSFF.

Directed and produced by Darwin Shaw and Samantha Whittaker, the film follows married couple Rose (Alex Childs) and Tom (John Hopkins) through a rocky evening while an earthquake shakes London.

The films title plays on the word nature, reflecting both the physical and emotional content of the film. We therefore created an unravelling motion with the text, which is intended to echo the delicacy of human nature.

In contrast, the word ‘Adult’ is abruptly punched out and punctuated with a flash of skin, implying confrontation and censorship and giving a hint to the cause of the couple’s problem.

You can catch Scenes of an Adult Nature screening in the ‘Fucked Up Love‘ program this Saturday 7th Jan at Curzon Soho as part of the London Short Film Festival 2012. You can buy tickets via the Curzon website here.

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If you’d like to find out more, check out the full sequence here or for more examples of our work visit www.pleasefindattached.com/tv . If you’re in need of a title sequence or title design for your production, why not give us a call on 0208 891 4537.

 

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Sherlock Series 2

Towards the end of 2011 we worked with Hartswood Films on their already multi-award winning and BAFTA scooping BBC hit TV drama Sherlock starring Benedict Cumberbatch as Sherlock Holmes and Martin Freeman as Dr Watson and written by the great Steven Moffat and Mark Gatiss.

For Sherlock series 2 we were asked to create a handful of motion graphics and animated elements for both the first episode ‘A Scandal in Belgravia’ and the third episode. These involved some 3D modelling, animation, illustration, graphic design, interface design, live action and even a bit of jewellery making.

For episode 1 ‘A Scandal in Belgravia’, we created a 3D visualisation for one of Sherlock’s problem-solving thought processes. This required making an x-ray style 3D model of a Boeing 747 which peels back to reveal a coded seating plan.

We also created a set of icons to be used in a mobile phone graphic sequence.

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Check out some of our work for Episode 3 ‘The Reichenbach Fall’ here.
A full case study will follow in a few weeks and be displayed in the TV and Film section of our main website www.pleasefindattached.tv so watch this space.

If you would like to find out more about our on-screen graphics and animation please see our site www.pleasefindattached.tv or to discuss how pleasefindattached could help your production please call Stephen or Nel on 0208 891 4537.

Alternatively follow us in all the usual ways:

Twitter @pfa_studio

Facebook http://www.facebook.com/pages/pleasefindattached/159324367473393?ref=tn_tnmn

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Goodbye 0845…

Please note that we are no longer using our 0845 telephone number and our existing tel/fax number 0208 891 4537 is now the main office phone line.

We look forward to speaking to you soon!

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LifePlanner product launches

LifePlanner

After months of hard work, development and fine tuning, LifePlanner’s unique financial life planning dossier has been unveiled. Offering individuals a compact, comprehensive means of bringing order to their financial life, the dossier will put an end to wading through paperwork for lost information, as your life will literally be ‘at your fingertips’.

We were involved from the outset to assist with branding the company and designing the various components of the product. The LifePlanner dossier will be retailed through legal firms and then stored securely once complete, so the branding and product design needed to be strong, safe and robust both visually and physically.

To find out more see the case study here on our website.

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pleasefindattached – Frequently asked questions

There is no such thing as a silly question. In fact we believe that asking questions is the best way to learn. So we have created this little FAQ section on our blog to try and answer a few of the common questions that we are asked here at pleasefindattached. These will vary widely from digital and technology questions through best practice when commissioning art direction and design, print or mgfx (motion graphics)… as well as some interesting facts about pfa. It is in no particular order and we will try and add to it often.

It goes without saying that we always welcome answering questions or enquirers in person or over the phone so please do feel free to give us a call (0208 8914537) or drop us line if you think we have missed anything info[at]pleasefindattached[dot]com. Alternatively you could leave a comment below each answer. Here is what we have got so far. Click on the question to view the answer.

Do you take on interns?
What is the difference between website domain hosting and domain registration?
What is a QR code?

If this list get’s really big we will split it into our four main disciplines IDENTITY, PRINT, INTERACTIVE and MOTION to make it easier to follow.

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Do you take on interns?

Yes we do! We are a small company so tend to only take on one or two interns a year that have a strong focus in one design discipline but we like meeting new people and nurturing and encouraging talented students or graduates. We also quite like to take interns on for longer chunks of time than the normal week or two as it makes the experience that much richer for all.

You can follow our intern and job ad’s by checking our website here regularly. We also post on Twitter and Facebook as well when we have positions come up so please ‘like’ and ‘follow’ us for updates.

But if you are enthusiastic, energetic and eager to gain experience and have a genuine love of all things visual, please send a Profile/CV and some portfolio examples or links through to jobs[at]pleasefindattached[dot]com with the subject titled “Intern placement’ and we will consider you for the next placement that comes up.

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What is the difference between website domain hosting and domain registration?

We find ourselves answering this question a lot and whilst it may make sense to some it is worth putting it in the pfa FAQ’s to help others.

When embarking on creating a website the first thing you will need to do is decide on a domain name (i.e www.mydomain.com), check it is available and then register it.

Registration
Registering a domain name gives you the sole right to use that domain url for a given period of time, the default is usually 2 years. Once registered it is yours to do what you want with. It is also your responsibility to re-new it when the time comes and your registrar would usually remind you to re-new well in advance. If you decide not to re-new your domain name or forget to then the domain name will go back onto the market. Also please be aware of unsolicited emails asking for domain re-newel through them, it is safer to alway re-new with the registrar you originally bought it from unless otherwise advised from your webmaster.

Hosting
Once your domain has been registered it will then need to be hosted to be able to do anything with it. There are many different hosting packages out there, so many in fact that you can be blinded by the choice and jargon, they all generally charge on a contracted monthly basis but the cost can vary greatly depending on what sort of site you want to create. The basic things to know is that you will need ‘webspace’ to be able to publish a website. ‘POP3‘ or ‘IMAP‘ allocation to be able to run domain email addresses (i.e yourname@mydomain.com) and the facility to be able to install a database (usually called ‘MySQL’) if you want to run a worpress blog or an online shop or something.

Hopefully that helps and explains the difference between the two. Of course once you have chosen your supplier/s you will then need some design and development doing which is where pleasefindattached come in. Please do give us a call to discuss any ideas you have.


Let pleasefindattached take care of it for you

If you would like somebody to just take care of all this for you we do register and host domains, at competitive rates, on our own pleasefindattached server which is backed and supported by one of the UK’s biggest internet service providers. It is an exclusive support service for pfa’s interactive work and is currently only available to pleasefindattached clients. So if you would like us to take care of your whole project including this stuff then we most certainly can. Please do get in contact to discuss options – 0208 8914537.

http://www.pleasefindattached.com/workwithus.php

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What is a QR code?

Sometimes we get asked ‘what are these abstract little squares all about and should I be using one?’ . To answer the question, they’re called QR codes.

A QR or Quick Response code, is a digital barcode system which stores numeric, alphanumeric, byte/binary, Kanji symbols. QR codes than therefore hold a a variety of data including; contact information, web addresses, GPS location data, login details and payment information.

QR codes can be read by a number of mobile applications which use a phone’s camera to scan the code and then instantly perform the relevant action. This level of automation and ubiquity, along with an increased level of data storage have made QR codes a popular choice for sharing information in a range of applications. Examples of QR code usage include - helping to generate sales for products and services through user engagement, making and receiving payments, location based gaming or for simply sharing content in the digital sphere.

QR codes can be a useful tool to consider when designing promotional and/or marketing material for a business or product, say; if you have a special offer to promote or are planning a campaign which relies on high level of engagement. QR codes can help elicit an instant response from a call to action and give that added level of interaction when required.

Get in contact with pleasefindattached to see how relevant QR codes could be to your marketing campaign or activities.

0208 8914537
www.pleasefindattached.com

Twitter: http://www.twitter.com/pfa_studio
Facebook: http://www.facebook.com/pleasefindattached

 

 

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Harcus Sinclair website goes live

We have just launched a new website for law firm Harcus Sinclair. Focusing on the company’s image as rugged individualists and their location within Lincoln’s Inn Fields, we wanted to produce a site that was distinctive and striking, whilst maintaining a discerning air.

Using a full screen scalable image of the Harcus Sinclair offices in the background, overlaid with greyscale text and photography, the accent pink gives a pinch of character and vibrancy.

Please follow the link below to take a look:
www.harcus-sinclair.co.uk

Posted in pfa news, WEB | Leave a comment