Glide Media recently came to us to help them create a brand theme to use across all their marketing materials, unifying the overall look and feel whilst distinguishing individual areas. It needed to be eye-catching, versatile and easy to use, whilst reinforcing and sitting seamlessly within their existing branding.
Having presented a selection of viable concepts, the winning idea was based around images framed within circles. The images embody the different types of outlets and promoters that Glide works with, and when grouped together the circles create a striking visual statement. This solution offers vast scope and flexibility, whilst also being straightforward to add to and update.
As Nel Holland (pleasefindattached Production Director) states; ‘Refreshing a brand can be kept simple with a straight forward solution and therefore can be extremely cost effective to do. The knock on effect results in a renewed energy internally, refreshing the brand in the eyes of existing customers and making it standing out to attract new ones. We look forward to following the success of the new Glide brand theme and measuring the impact it has on the business’.
The Glide themeing is easily adaptable, allowing it to be used in many different ways whilst still looking connected and coherent. It has already been successfully rolled out across their website, vans, brochure, leaflets and display stands.
We will put a full case study the pleasefindattached website soon.
If you are interested to find out more about Glide and what they do please visit their website: http://www.glidemedia.co.uk/
If you would like to find out how pleasefindattached could help you refresh your brand please give Stephen or Nel a call on 0208 891 4537 or for more information please visit our website: http://www.pleasefindattached.com/