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Author Archives: will_pfa
‘The Reichenbach Fall’ – more pfa graphics for Sherlock 2
Continuing our work for the BBC hit TV drama Sherlock, starring Benedict Cumberbatch, we created motion graphics and animation for the third and final episode of series 2, The Reichenbach Fall.
Our first task for this episode was to create Jim Moriarty’s (Andrew Scott) story-time message to Sherlock. Although only a short scene, the process involved creating and compositing a number of elements, from hand drawn to live action footage.
Working closely with director Toby Haynes and producer Elaine Cameron, our brief was to create an eerie children’s story-time style broadcast. We created a storybook environment from which Moriarty delivers his taunting message as his world transforms from a sunny day full of fluffy clouds, to a dark and stormy scene as the true meaning of his message becomes clear.
In order to contextualise and enhance the abruptness of Moriarty’s appearance, we created a short shopping channel scene as a bookend for his message. Staged and filmed at our design studio here in Richmond, the scene features some suitably cheap looking home-made jewellery and improvised hand modelling.
The whole process involved working with green screen live action footage of Andrew Scott, creating illustration and 2d animation and even a spot of set & prop building. The sequence was topped off with a glitchy digital distortion as the shopping channel footage merges with Moriarty’s intercepting message.
At a pivotal point in the episode, the Crown Jewels break in, we created an intricate security screen including a 3D animation of the bank vault, seen here when Moriarty breaches the vault security. Additionally we produced an interface design for a camera phone and a gun sight overlay for a sniper rifle.
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You can see The Reichenbach Fall and the rest of Sherlock series 2 on BBC iplayer here
If you would like to find out more about our motion graphics and animation for television please see our site www.pleasefindattached.tv. If you would like to discuss how pleasefindattached could help your production please call Stephen or Nel on 0208 891 4537.
Alternatively follow us in all the usual ways:
Twitter @pfa_studio
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Posted in TV and FILM
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Scenes of an Adult Nature
The London Short Film Festival 2012 opens this weekend, so we thought we would share some of the film title and motion design work we did for Scenes of an Adult Nature – a short film that is screening at this years LSFF.
Directed and produced by Darwin Shaw and Samantha Whittaker, the film follows married couple Rose (Alex Childs) and Tom (John Hopkins) through a rocky evening while an earthquake shakes London.
The films title plays on the word nature, reflecting both the physical and emotional content of the film. We therefore created an unravelling motion with the text, which is intended to echo the delicacy of human nature.
In contrast, the word ‘Adult’ is abruptly punched out and punctuated with a flash of skin, implying confrontation and censorship and giving a hint to the cause of the couple’s problem.
You can catch Scenes of an Adult Nature screening in the ‘Fucked Up Love‘ program this Saturday 7th Jan at Curzon Soho as part of the London Short Film Festival 2012. You can buy tickets via the Curzon website here.
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If you’d like to find out more, check out the full sequence here or for more examples of our work visit www.pleasefindattached.com/tv . If you’re in need of a title sequence or title design for your production, why not give us a call on 0208 891 4537.
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Sherlock Series 2
Towards the end of 2011 we worked with Hartswood Films on their already multi-award winning and BAFTA scooping BBC hit TV drama Sherlock starring Benedict Cumberbatch as Sherlock Holmes and Martin Freeman as Dr Watson and written by the great Steven Moffat and Mark Gatiss.
For Sherlock series 2 we were asked to create a handful of motion graphics and animated elements for both the first episode ‘A Scandal in Belgravia’ and the third episode. These involved some 3D modelling, animation, illustration, graphic design, interface design, live action and even a bit of jewellery making.
For episode 1 ‘A Scandal in Belgravia’, we created a 3D visualisation for one of Sherlock’s problem-solving thought processes. This required making an x-ray style 3D model of a Boeing 747 which peels back to reveal a coded seating plan.
We also created a set of icons to be used in a mobile phone graphic sequence.
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Check out some of our work for Episode 3 ‘The Reichenbach Fall’ here.
A full case study will follow in a few weeks and be displayed in the TV and Film section of our main website www.pleasefindattached.tv so watch this space.
If you would like to find out more about our on-screen graphics and animation please see our site www.pleasefindattached.tv or to discuss how pleasefindattached could help your production please call Stephen or Nel on 0208 891 4537.
Alternatively follow us in all the usual ways:
Twitter @pfa_studio
Facebook http://www.facebook.com/pages/pleasefindattached/159324367473393?ref=tn_tnmn
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What is a QR code?
Sometimes we get asked ‘what are these abstract little squares all about and should I be using one?’ . To answer the question, they’re called QR codes.
A QR or Quick Response code, is a digital barcode system which stores numeric, alphanumeric, byte/binary, Kanji symbols. QR codes than therefore hold a a variety of data including; contact information, web addresses, GPS location data, login details and payment information.
QR codes can be read by a number of mobile applications which use a phone’s camera to scan the code and then instantly perform the relevant action. This level of automation and ubiquity, along with an increased level of data storage have made QR codes a popular choice for sharing information in a range of applications. Examples of QR code usage include - helping to generate sales for products and services through user engagement, making and receiving payments, location based gaming or for simply sharing content in the digital sphere.
QR codes can be a useful tool to consider when designing promotional and/or marketing material for a business or product, say; if you have a special offer to promote or are planning a campaign which relies on high level of engagement. QR codes can help elicit an instant response from a call to action and give that added level of interaction when required.
Get in contact with pleasefindattached to see how relevant QR codes could be to your marketing campaign or activities.
0208 8914537
www.pleasefindattached.com
Twitter: http://www.twitter.com/pfa_studio
Facebook: http://www.facebook.com/pleasefindattached
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Pictoplasma 2011
After a pretty busy couple of months (in between all the bank holidays) I’ve finally found the time to share some thoughts on the exhibitions, artists talks & performances from Pictoplasma 2011. The following are some of my highlights, but the line up of artists was huge so I urge you to head over to the Pictoplasma website and check out some of the other artists involved!
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3753% Tordal
PAPP
PAPP
First off, is one of my favourite creatures from this years Pictoplasma, PAPP.
PAPP is a nervous little robot creature who lives in a small cardboard box, developed by Hilde and Bard of 3753% Tordal. PAPP runs an opensource program written by Bard, which uses motion sensors to detect potential predators. If PAPP senses a threat, it will turn in the opposite direction and run, but if the threat proves too great, PAPP will shut down all signs of life and become an inanimate cardboard box.
PAPP is both and interactive companion and artist platform/canvas as the Tordal duo run workshops to create new skins for PAPP and for Pictoplasma 2011 they invited a number other artists to doodle on the PAPP box. I managed to get involved during one of the PAPP workshops, creating my own PAPP design and having a lovely chat about art and technology with the Tordal team!
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McBess
The Pirates are Dead
McBess - Image by FourEightThree on Flickr
After a long day on the character walk on the opening day of the festival, I ended up at The Dudes Factory for the launch of their new collection in collaboration with French designer and illustrator McBess.
At The Dudes factory I was able to catch some live illustration by McBess himself and found it most interesting to see the process and completion of such a large piece of illustration. It was great to get up close and personal with the finished piece and inspect some of the detail.
After taking in the live illustration and new tshirt collection, me and the rest of the partygoers were treated to a few numbers performed from the back of a truck by the aforementioned steak loving artist and his band of dead pirates.
Amandine Urruty - picture by Pictoplasma on Flickr
After spying a small snippet in the Pictoplasma festival guide, I knew I would love the work of Amandine Urruty. Seeing her original artwork in the character walk and hearing her artist lecture confirmed what I already knew!
Amandine’s illustrated pieces are a healthy mix of grotesquely surreal and painfully cute, filled with unnatural and troubling bodies (think John Carpenter’s ‘The Thing’ bursting out of a Care Bear) all beautifully rendered in coloured pencil. Featuring both in the character walk and the artists talks, I had a chance to experience Amandine describe her extraordinary creative process in her own eccentric way. My highlight was hearing tales of 12 hour horror film filled illustration sessions and finding out the Amandine’s seemingly arbitrary yet amusingly accurate secret formula for the perfect Amandine Urruty piece.
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Rilla Alexander
Her Idea
Emphasising the importance of determination and self belief, I found Rilla Alexander’s talk truly inspirational and motivating. It was clear that the sentiment of her talk forms the underlying theme of Rilla’s new book ‘Her Idea‘ which tells the story of Sozi, a creative character on a journey to bring her ideas to life!
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Motomichi Nakamura
Motomichi at Pictoplasma New York - Photo by Motomichi studio on Flickr
On the last night of the Festival, I was blown away Motomichi Nakamura’s performance at the closing party. With a strobing mix of red, white and black (as is always the Motomichi way) and a dose of ultra fast techno with extra bass, Motomichi put on a truly terrifying show. Motomichi’s own brand of fear ended the festival for me, on a supercharged high!
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So thats its for my Pictplasma 2011 highlights, its only a small snippet out of the huge number of inspiring artists and events so dont forget to check them all out over at Pictoplasma.com. After experiencing Pictoplasma for the first thing this year, I’m sure it will become a regular fixture in my calendar!
The Road to Pictoplasma – By Will Adams
Pictoplasma Festival 2011 Opener from Pictoplasma on Vimeo.
Tomorrow I will be leaving the office and jetting off to Germay’s hippest city (Berlin) to experience the wonders of contemporary character design at the 2011 Pictoplasma festival. Spread over 4 days Pictoplasma 2011 features a huge schedule of events including: talks from the likes of McBess, Nick Cave, PicPicAndre, Rilla Alexander & more, a colossal character walk occupying 25 galleries & spaces and featuring sculpture, illustration, performances and installations. A number of screenings showcasing moving image and animation from some of the best and not forgetting a few parties thrown in to keep the festival goers feeling merry!
Over the the course of the festival I’ll be sharing my musings via twitter and upon my return I shall be following up with a full write up documenting my experiences. In the meantime, here are a few bits that I’m particularly looking forward to.
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Character Totem
Inkygoodness have build a set of wooden totem sculptures and asked a bunch of talented artists and illustrators to customise them. On their journey to bring the Character Totem to Berlin, Inkygoodness hosted live drawing events across the country. The fruits of these events will be exhibited with a selection of submissions from the ‘colour me totem’ open submission.
For more inkygoodness info follow the link
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Festival finale ‘Missing Link’
This years festival finale presents a gallery of research findings from an ongoing quest to find a creature thought to be our evolutionary missing link, otherwise known as Big Foot (among other names). Alongside the wealth of yeti images will be performances from Dan Deacon, Maximillian Hecker, Jared Gradinger & Friends and Motomichi Nakamura.
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Jeremy Dower’s Canis Mortuus Familiaris
Jeremy Dower is a creator of beautiful digital paintings. His work often depicts characters floating in a dream like non-space, with a level of detail that give his pieces a feeling of tangibility. Dower’s exhibition at pictoplasma 2011 takes a journey through the common themes of character art (anthropomorphism, cuteness, the grotesque etc.) through the medium of a shape shifting dog.
You can check out some of Jeremy’s work here
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If you’re interested to find out more about pictoplasma, check out the website