UK Mobile Consumer Survey 2012 infographic – From Deloitte

Really interesting to see the recent Mobile consumer survey from Deloitte so I thought I would share it with you. Fascinating to know that 52% of the UK own a smart phone and on average they download 2.2 App’s per month… more for the Tablet owners.

Mobile Consumer Survey 2012

Deloitte Technology, Media & Telecommunications presents the Mobile Consumer Survey 2012

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Sherlock 2 feature in Televisual

The February issue of Televisual featured a great half page article on the graphics we created for Sherlock 2.

Televisual feature

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Short & Sweet


Last night we popped down to The Roxy Bar and Screen for an enjoyable evening of short films hosted by Short & Sweet. The program featured an eclectic and inspiring mix of films, including music promos, animation and BAFTA winning drama.

One of our favourites from the evening was Oh Willy, an humorous and beautifully crafted stop frame animation by Emma de Swaef and Marc James Roels.

We also managed to catch the first screening of an ident we created especially for Short & Sweet, with a lovely little introduction from the host of the evening Jack Robinson.

You can check out the ident for yourself below.

We have a few more idents in the pipeline for Short & Sweet so watch this space to see what we come up with!

Short & Sweet London will be running at The Roxy Bar & Screen every Monday until the 26th March, with upcoming events planned for New York, Toronto and Capetown.

Check out the Short & Sweet facebook page to find out more

We are always interested in new collaborations so if you think you might like to work with us – you can see an overview of what we do for TV and film here, get in touch by phone 0208 891 4537 or email if you would like to discuss a new project.

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‘The Reichenbach Fall’ – more pfa graphics for Sherlock 2

Continuing our work for the BBC hit TV drama Sherlock, starring Benedict Cumberbatch, we created motion graphics and animation for the third and final episode of series 2, The Reichenbach Fall.

Our first task for this episode was to create Jim Moriarty’s (Andrew Scott) story-time message to Sherlock. Although only a short scene, the process involved creating and compositing a number of elements, from hand drawn to live action footage.

Working closely with director Toby Haynes and producer Elaine Cameron, our brief was to create an eerie children’s story-time style broadcast. We created a storybook environment from which Moriarty delivers his taunting message as his world transforms from a sunny day full of fluffy clouds, to a dark and stormy scene as the true meaning of his message becomes clear.

In order to contextualise and enhance the abruptness of Moriarty’s appearance, we created a short shopping channel scene as a bookend for his message. Staged and filmed at our design studio here in Richmond, the scene features some suitably cheap looking home-made jewellery and improvised hand modelling.

The whole process involved working with green screen live action footage of Andrew Scott, creating illustration and 2d animation and even a spot of set & prop building. The sequence was topped off with a glitchy digital distortion as the shopping channel footage merges with Moriarty’s intercepting message.

At a pivotal point in the episode, the Crown Jewels break in, we created an intricate security screen including a 3D animation of the bank vault, seen here when Moriarty breaches the vault security. Additionally we produced an interface design for a camera phone and a gun sight overlay for a sniper rifle.


You can see The Reichenbach Fall and the rest of Sherlock series 2 on BBC iplayer here

If you would like to find out more about our motion graphics and animation for television please see our site If you would like to discuss how pleasefindattached could help your production please call Stephen or Nel on 0208 891 4537.

Alternatively follow us in all the usual ways:

Twitter @pfa_studio


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